Game Plan for girls and women 2026-30
Introduction
First 100 days
Structure of the battle plan
Sporting Model
World's best childrens football
Talent development
Elite club and national team
Commercial Model
Commercial Model
Recruitment model
Recruitment model
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The Norwegian model is built on collaboration and a broad and holistic approach to development. The goal is to create a lasting love of football, while developing players and teams that compete at the national and international top level.

Girls and boys develop differently, and in order to capture the uniqueness of girls' development, a central part of this game plan is to launch "The Norwegian model for player development of girls and women."

The world's best children's football (6-11 years) will take place in the local community, driven by quality clubs that provide an offer adapted to the girls' abilities, wishes and needs. Playmakers are used as an effective recruitment tool on the girls' side. Community, well-being and security are the cornerstones.

As all of Norwegian football has a bias towards the boys' side, the clubs must work actively and focused to increase the proportion of girls, as well as female coaches and leaders in their clubs. Here, the NFF, both at the federation and the regions, will assist with clear and precise advice. We are focused on development from day one, because development is the very key to create motivation, belonging and lasting football joy. Here, we will also strengthen our efforts to get more girls with multicultural backgrounds into football. To succeed here, we must strengthen our cooperation with schools and establish more football leisure programs.

From the age of 12, the National Team School , the NFF's talent development model, starts in close collaboration with good talent development clubs in both grassroots and top football. Here, we are working to ensure that the top clubs can offer Academies (AK) from 2028, developed in close collaboration with the Quality Club+ concept. Together, these offers are central to the emergence we want of strong talent development environments on the girls' side. Player development must always be done individually, and a tailored follow-up adapted to each individual player, based on their needs, wishes and motivation.

At the same time, we take clear responsibility for the good continuation, a development course for everyone who wants to continue in football. We want to keep many more girls into and through adolescence. This requires greater knowledge and awareness of the violent transition it is for girls to go from being children to being adolescents. For too many years we have treated boys and girls the same, but re-recruiting girls in adolescence requires insight and a different approach.

From the age of 16, efforts are increasingly directed towards top player development. The top league will become a fully professional league, where player academies are offered in joint top clubs. The academies will be closely monitored by the association/interest organization (TFK) through a new Academy Classification Program. This is where the World Cup 35 project comes in and offers additional follow-up and individual tailoring. The goal is to prepare our greatest talents for play at the highest level, while maintaining the integrity of girls' football through coherent structures and a clear division of roles between club, district and association.

This is how we build girls' and women's football in Norway: together, long-term and with an eye on both the dream and the community.

The world's best children's football

What do we do to recruit, develop, and retain more girls in football.

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Talent development

What do we do to ensure that our greatest talents get the opportunity to realize their potential

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Elite club and national team

What do we do to ensure that the top levels of Norwegian women’s football are competitive internationally.

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Number of women per regional association

Regional associationGirls and womenChange (2024 vs 2023)Boys and menTotalShare of girls/women (%)
Agder5 32110%15 54220 86326%
Akershus5 6314%15 54921 18027%
Buskerud6 2719%15 26621 53729%
Finnmark2 4172%3 4885 90541%
Hordaland14 3069%29 50143 80733%
Hålogaland2 069-2%4 9166 98530%
Indre Østland8 916-8%16 78325 69935%
Nordland3 657-9%7 49111 14833%
Nordmøre og Romsdal3 7538%7 33611 08934%
Oslo20 1668%48 09468 26030%
Rogaland13 7411%29 21142 95232%
Sogn og Fjordane5 5172%8 91714 43438%
Sunnmøre5 1566%9 83114 98734%
Telemark4 1265%8 18112 30734%
Troms3 6706%7 47211 14233%
Trøndelag17 6446%29 33746 98138%
Vestfold3 4028%10 47913 88125%
Østfold4 5389%15 44419 98223%
Totalsum130 301282 838413 13932%

Players 1st Member Survey

Measures satisfaction among the target groups: players, coaches, referees, and other volunteers.

Member satisfaction among girls and women per year:

2024: 27 NPS
2025: 25 NPS

  1. 5-8 years: 37 NPS
  2. 9-12 years: 28 NPS
  3. 13-15 years: 20 NPS
  4. 16-19 years: 8 NPS
  5. 20-29 years: 20 NPS

Different roles:

  1. Female coach: 39 NPS
  2. Female judge: 40 NPS
  3. Female player: 24 NPS

Club survey

Measures club leaders’ (across 11 different role groups) perception of the Norwegian Football Federation’s support for girls and women in football.

In 2025: Girls and women score 61 out of 100.

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World's best childrens football

NFF

Postal address

Norges Fotballforbund, PB 5000, NO-0840 Oslo

Visiting address

Sognsveien 75 J, Ullevaal Stadion

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