Our first 100 days
The strategy is broad and ambitious. We can't do everything at once. To set the pace and direction, we are prioritizing the following tasks in the first 100 days after launching the battle plan (by 15.06.26).
Analysis, schedule and goals
Conduct a baseline analysis for all measures, including an assessment of whether we have the necessary capacity and expertise to implement the individual measures. Establish goals that can be evaluated annually. Develop a timetable for implementing the measures in collaboration with project owners.
Quadruple attendance
Clarify the organization of new business developers and hire a resource to work on quadrupling audience numbers.
Funding sources
Apply for funding through the FIFA Women's Football Development Programmes.
Joint Academy Classification
Establish a project mandate and establish a project structure for the work on a common academy classification (AK).
Fixture scheduling
NFF, TFK and TV 2 will work together to further develop guidelines for how the main fixture schedule and game schedule should be laid out.
Implementation and evaluation
The game plan shows a clear strategic direction for the development of Norwegian girls' and women's football in the coming years. Our ability to implement and evaluate the measures in a systematic and targeted manner will be crucial to whether we succeed in achieving our goals.
For each measure, an initiative owner, specific goals and indicators must be defined that make it possible to assess both progress and impact. NFF's Head of Strategy and Women's Football is responsible for leading this work.
The game plan shall be evaluated and adjusted annually, and shall, among other things, provide answers to the following:
- Which measures have been initiated, and which remain to be started?
- Do we have the necessary expertise and capacity to implement the adopted measures? If not, when and how will we acquire this expertise?
- Which initiatives require new funding, for example through sponsorship or scholarship solutions?
- Which measures can be financed within existing NFF frameworks and included in ordinary budget processes?
- What results do we see from the measures that have been implemented? Are the efforts having the desired effect?
- What adjustments or changes in priorities should be made to ensure better goal achievement?
If the evaluations show that measures are not having the desired effect, we must adjust course, either through changing the organization, strengthening instruments or reprioritizing resources.
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